Over recent times the media industry has experienced a revolution with more and more services becoming web based and mobile. With the roll-out of mobile television technology and IP TV it's changed how people obtain information as well as their listening or viewing habits. A media broadcast is basically a message being relayed from a single source to a large audience - this can be altered and corrupted by other sources once it's made public - but readers and viewers have the ultimate control as they decide whether to listen or watch it or not.

Because eventually the consumer takes this choice not only whether to view a broadcast or not but also where to view it, broadcast news providers must make their programmes a lot more compelling and interesting in order to obtain a share of the audience. The web is accessible to individuals at the workplace, in their own homes and when out and about so broadcasts are much more accessible than they used to be when they were purely delivered through the channels of television and radio.

iptv News broadcasting over the web also promotes more audience participation than other channels as people can leave responses on blogs or in forums attached to that news site. This has made the news more open to discussion and maybe giving it a wider target audience as people post information of these broadcasts through social network sites.

The effectiveness of tweeting and re-tweeting and utilizing other social networking sites to promote news items that people have read or viewed gives far more weight to a media broadcast. It pushes these news articles to a greater audience - including people who would not typically visit broadcast news websites throughout their everyday lives.

The net has undoubtedly changed the face of the media and the way in which we send and receive communication and it's certainly not finished in thetransformation of the humble media broadcast.